Senior Product Marketing Manager

You are best equipped for this task if you have:
 10+ years of related experience and at least a Bachelor's degree in Electronics
Engineering, Information Systems, Computer Science or related field. MBA is a plus
 4+ years in product definition and follow-through to launch.
 2+ years working in a large matrixed organization.
 Relevant experience in a marketing role in EDA or Semiconductor industries.
 Strong technical aptitude as well as business acumen. Skilled at dealing with
ambiguity in early product lifecycle.
 A passion towards the product; be an avid advocate for the product
 Ability to make hard trade-offs. Comfortable at risk-taking.
 Problem-solving skills to dissect & work through challenges. Have strategic thinking
yet is detail oriented.
 Ability to change the thinking of, or gain acceptance from, others in sensitive
situations, without damage to the relationship
 Strong team player with an ability to work collaboratively across geographies and
functions
In your new role you will:
 Own the products from an idea to a successful launch, with a competitive value
proposition and in close cooperation with system architecture team and R&D
 Be fully vested in the whole product creation cycle from product idea, through
specification definition, business case preparation, tracking of project activities and
generation of launch plans
 Develop a successful product roadmap & strategy for certain sub-verticals of the
‘Embedded Security’ category.
 Initiate innovative ideas or projects to drive segment strategy and lead the project
execution to achieve tangible result
 Conduct effective and comprehensive customer research to understand market size
and opportunity, needs and wants, and the competitive landscape. Deliver those data-
driven insights as inputs into the product roadmap.
 Develop Ecosystem partners, both internally and externally.
 Align with Application Marketing & Product Management and contribute to the G2M
strategy.

 Act as Marketing / business development interface when required and consult with
our customers in the selection of products, related development tools and Software by
deploying Technical marketing and Application engineering resources as required
 Run regular updates with all stakeholders for alignment and launch orchestration