Sales Director

Job Responsibilities :

▸ 15+ years of total experience, with a minimum of 8–10 years in a senior sales or business

development role directly focused on the energy, power, or utility sector.

▸ Demonstrated track record of closing complex, multi-crore enterprise deals with DISCOMs, power

utilities (state or central), grid operators, or large energy retailers.

▸ Deep familiarity with procurement and tendering processes of large utility organizations —

including government-mandated tenders, RFP-driven sales, and regulated procurement

frameworks.

▸ Experience in selling technology platforms, SaaS solutions, IT consulting, or managed services to

the energy and utility segment. Candidates from IT services and consulting firms with an energy

vertical focus are a strong match.

▸ Prior exposure to demand response programs, smart grid projects, energy management systems,

AMI deployments, or DISCOM IT/OT modernization engagements is a significant advantage.

▸ Familiarity with relevant regulatory and policy frameworks: BEE DSM, CERC/SERC DER

aggregator guidelines, RDSS, PM Surya Ghar, or equivalent international frameworks

(AEMO/NEM in Australia, DEWA/ADDC in UAE).

Domain Knowledge

▸ Strong understanding of the energy value chain — generation, transmission, distribution, and

retail — and the corresponding technology and software buyer landscape.

▸ Awareness of emerging areas: distributed energy resources (DERs), Virtual Power Plants (VPPs),

demand response, grid-edge computing, EV-grid integration, smart metering, and energy storage.

▸ Working knowledge of key energy protocols and standards (OSCP, OpenADR, DLMS/COSEM,

SCADA integrations) is a distinct advantage.

▸ Understanding of the EV-energy nexus — how EV charging infrastructure, V2G, and fleet energy

management intersect with utility operations and grid stability.