Head of Marketing – Passenger Vehicle Business

Role Overview:

The Head of Marketing will lead strategic marketing and branding

initiatives for passenger vehicle business. The role requires a

strong understanding of customer behaviour and market dynamics,

especially in the EV and premium automotive segments. Experience

in FMCG or other B2C industries is highly valued for this role.

Key Responsibilities:

 Develop and execute disruptive go-to-market strategies for new

vehicle launches.

 Build brand positioning and drive customer engagement.

 Leverage insights from consumer behaviour to guide marketing

and product strategy.

 Collaborate with product, engineering, and sales teams for end-

to-end marketing execution.

Candidate Profile:

 15+ years of experience in strategic marketing roles.

 Prior experience in FMCG, automotive, or premium B2C

sectors preferred.

 Strong understanding of brand building, customer touch points,

and digital engagement.

 Open to male and female candidates; diversity hiring

encouraged.